Making it real

March 26th, 2007 by Rick Drain

It occurs to me that trademark registration is almost an obsolete concept.

While I was trying to find a name, my tool for discarding unavailable names was Google, backed up by checking to see which internet domains (URL base names) were registered. If a name comes up in a google, it scarely matters whether the name is formally trademarked. It is TAKEN.

I’ve now taken, as well as 14 other domains that are close enough that people might go there by accident (ie, (singular Investment) or, et cetera, et cetera, et cetera.)

Now I’m quickly whipping out a simple logo, then business cards, then finally back from this marketing digression to my portfolio business.