Archive for February, 2007


Friday, February 16th, 2007

The classic marketing questions are:
* Who are your customers?
* What do they want?
* [Can you give that to them? If not, start over]
* How do you let them know you can give what they want to get?

My answers:

The fund will serve individuals and institutions with progressive values who have money to invest.

These customers want:
* a convenient, liquid way to invest,
* seeking capital appreciation while minimizing the risk of capital loss,
* investing in a way that respects, supports, and furthers their social and ecological values.

I’ll reach these customers via as in eco- and progressive- oriented publications, and (I hope) from some word of mouth among friends from this initial web presence.

OK, It’s a blog.

Thursday, February 15th, 2007


I’ve put together a few pages explaining why I want to create the fund, how, and what I need to do.

I’m a bit disappointed with the capabilities of this blogging software. It’s free from Earthlink, my hoster/ISP, and there’s a note “powered by Trellix.”

In time I’ll switch to one of the other, more powerful tools.
For now, this digression into bloggerel has taken my attention away from the real work of the fund long enough. It’s time to switch hats and get back to product development.

Take care,