Overview
Friday, February 16th, 2007 The classic marketing questions are:
* Who are your customers?
* What do they want?
* [Can you give that to them? If not, start over]
* How do you let them know you can give what they want to get?
My answers:
The fund will serve individuals and institutions with progressive values who have money to invest.
These customers want:
* a convenient, liquid way to invest,
* seeking capital appreciation while minimizing the risk of capital loss,
* investing in a way that respects, supports, and furthers their social and ecological values.
I’ll reach these customers via as in eco- and progressive- oriented publications, and (I hope) from some word of mouth among friends from this initial web presence.