‘Marketing’ Archive

The April 2012 Capital Drain newsletter is ready

Monday, April 2nd, 2012

Hi,

I’ve just sent out the April 2012 Capital Drain newsletter. If you’re on the direct mailing list for that, you should be receiving it now.

If you’re not yet on the list, but would like to be, send me an email.
If you just want to read the letter, follow this link: April 2012 CapDrain.

I hope you’ll enjoy it. You can sample from the past several years of newsletters on this page.

-R

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July 2011 Capital Drain newsletter is ready

Wednesday, July 27th, 2011

Hi,

I’ve just sent out the July 2011 Capital Drain newsletter.  If you’re on the direct mailing list for that, you should be receiving it now.

If you’re not yet on the list, but would like to be, send me an email.

If you’re just not ready to commit, but want to sample the experience, 😉 you can follow this link:  July 2011 CapDrain.

I hope you’ll enjoy it.

-R


Today the blog moves

Tuesday, April 22nd, 2008

Hi,

I spent the past several days learning all about WordPress, the open-source blog software whose output you are now viewing.

WordPress has all the features I felt were lacking in the old blog (Trellix) and a lot more.

So, here it is.

Now I have to get back to work.

-R


Beyond naming to branding

Sunday, April 1st, 2007

The MF’s name, Longsplice Investments, is the main marketing public face of the company.
A mutual fund “company” is actually a collection of companies. Separate and “hired by” Longsplice will be the advisory company: Rick Drain & Associates, or something like that, TBD.
The newsletter will remain my personal opinion forum, and will keep the name Capital Drain even as it becomes a property of RD&A.

I’ve got the new website set up, www.LongspliceInvestments.com . I have, if not a proper logo, at least a set of images I can use to symbolize the fund. I’ve got business cards. Woohoo. Tomorrow I’ll dash downtown to do the business license stuff.

Before leaving the naming topic, here are some more of the LONG list of values, synonyms, concepts, & keywords I considered:
* progressive
* weighing
* liberte, egalite, fraternite
* spyglass, crows’ nest
* sextant